PassiveLogic's Virtual Product Launch

A paper-cut silhouette of a cityscape layered on a sunrise and dark blue gradient background. There is a neon hexagon in the top center.

Groundbreaking tech requires bold events.

‍PassiveLogic took on the ambitious task of hosting a nearly two-hour virtual keynote to introduce the company and its innovations and highlight partners and use cases. This event required filming coordination among seven different locations and working with different parties.

My efforts totaled 55k views when measured three weeks following the premiere.

WATCH the Keynote

My role

When PassiveLogic decided to announce its products to the public, it was my job to make it happen. I owned this project from start to finish, working alongside our Jr Creative Director and Head of Product to ensure everything was ready to go.

Some of my responsibilities included:

Managing the video production team, including onboarding them to the company, conveying the company vision, and managing budget
Coordinating internal travel logistics to five different shoot locations, including NVIDIA’s headquarters and One Manhattan West in New York City
Prepping high-profile interviewees and our team for recording
Performing code troubleshooting on the ground due to products in beta during filming
Leading 80 PassiveLogic employees to the top of Clayton Peak after coordinating with the resort to reserve their chair lift
Organizing a night-before viewing for VIPs, partners, and our employees
Finalizing overnight video edits to the keynote
Setting up and managing the YouTube livestream during and after the premiere